Memphis is quickly becoming the hottest city in hip hop this year, thanks to older stalwarts like Yo Gotti, Young Dolph, and Juicy J and current frontrunners like Pooh Shiesty, NLE Choppa, and Moneybagg Yo — the last of whom enjoyed some time at the top of the Billboard 200 thanks to his latest album A Gangster’s Pain.

Next to join the fray is BIG30, who’s already been building his momentum with singles like “Perc Talk,” “Neighborhood Heroes,” and “Shots Out The Vette.” He’s also contributed show-stealing verses to tracks like Pooh Shiesty’s “Neighbors,” Only The Family’s “Took Down,” and Gucci Mane’s “Shit Crazy.”

This weekend, BIG30 drops off the hard-hitting cut “Too Official,” a collaboration with Yo Gotti that sees them boasting about their respective reputations over production from Yung Dee.