Brooklyn-native artist, J.I. releases his latest single “Morning” today via G*Starr Ent./Geffen Records.
On the melodic, yet upbeat track the 19-year-old singer/rapper creates a world of emotions like never before. His lyrics deliver a powerful story on heartbreak as each line exposes his uncertainties of a plunging relationship. Of the track J.I. shares “We’ve all been in this position before. I wanted to speak from my perspective about how I’m being played and manipulated and wanted to make a catchy song out of something painful. I feel like I was able to execute what I wanted to do.”
Paired with a visual directed by Austin McCracken (G Eazy, Mike Will Made It, Phora) J.I. taps into his vulnerable side. Filmed throughout New York City we catch a glimpse of his relationship unfolding while he reflects on the toxicity of the turbulent romance.
Frame by frame we see each bar come to life “You didn’t even give me a warning you left all your things and walked through that door; I don’t want to feel what I feel no more.” Watch the video for “Morning”.