Ciara levels up to new heights on her new single and video featuring Coast Contra.
Directed by Dave Meyers, the striking visual centers Ciara performing various choreography in various stunning ensembles. She kicks things off with a cheerleading act, twerks beside lowriders, works up a sweat during aerobics class. Elsewhere, she dances on rooftops, powerlines, a sandy beach, and in a busy intersection, before Coast Contra male crew busts a few of their moves.
“Jump” is the first single off Ciara’s upcoming album, the follow-up to her 2019’s Beauty Marks, and coincides with her own Beauty Marks Entertainment’s new partnership with Uptown/Republic Records.
