With Black Friday upon us, Ludacris commandeers all shoppers to buy black in his new video, “Buying All Black featuring Flo Milli and PJ.

Presented by Google, the Chad Todd-directed clip centers Ludacris encouraging to support Black business while performing at black owned recording studio, juice bar, burger joint, and a jacket store.

“Okay, I’m buying all Black, dropping all stacks / B-U-Y B-L-A-C-K in all caps, out the traps to get the riches, the senseless still pay the tax,” raps Luda, while Flo Milli holds it down at the nail salon. “You ain’t even gotta brag about what’s in the bank / Exotic bundles bags and clothes I got it / Black dollar I put that in my pocket,” adds the Mobile, AL rapper.